Royal Canin in just a few words
Canin, right from its early days when founded by a veterinarian,
concentrated studies on Health Nutrition with the aim of providing more
precise nutritional answers, adapted to the specific needs of cats and
dogs. These answers are based on 2 clear and complementary sources:
Observation and Science. Indeed, Health Nutrition implies perfect
knowledge of the animal, enhanced by the expertise of breeders and
professionals alike, in addition to research in partnership with
scientists.“Dog and Cat First” and “Knowledge and Respect” have become
the ethics of the brand, governing the development of each new
Dog and Cat First
main distinctive element of Royal Canin is our “Dog and Cat First”
commitment, ideally describing the central place occupied by the animal
throughout our innovation process. To contribute above all to well-being
and healthiness in cats and dogs by allowing them to live longer in
better health, such is the meaning of our philosophy. In fact, just the
real need of cats and dogs guide our research and design for a new
diet;hence the reason why Royal Canin chooses not to initiate market
research campaigns with pet owners. This unique procedure guarantees the
precision of our nutritional answers and their perfect adaptation to
Knowledge and Respect
Inseparable from our “Dog and Cat First”commitment, our signature “Knowledge and Respect” implies:
constant improvement of the understanding of cats and dogs to always respond more precisely to their nutritional needs;
- permanent dialogue and exchange with animal professionals and scientific groups;
- sharing know-how, not only with scientists and breeders, but also with pet owners;
- constant sharing of the Vision with associates, family, partners and
suppliers as well as with all men and women working with Royal Canin
each and every day.
Respecting cats and dogs obliges us to respect their animal
world and to refuse all forms of anthropomorphism. “Knowledge and
Respect” denotes the moral code of our company.
The historical choice of Health Nutrition
mission of Royal Canin has always been Health Nutrition. It is
characterised by a precise balance between 50-oddnutrients (proteins,
lipids, carbohydrates, amino-acids, fatty acids, mineral salts, vitamins
and trace elements). The formulation of our diets corresponds to a
complex puzzle whose construction enables to guarantee a constant
nutritional formula, respecting the precise and specific needs of cats
This is the only strictly scientific
procedure,since it places the animal at the heart of the formulation
process: indeed, the ingredients used are selected for the quality of
the nutrients provided and fort heir nutritional benefits.
nutritional philosophy of Royal Canin excludes all procedures that tend
to highlight raw materials known for their digestive properties (lamb,
salmon, venison, etc.).
Innovation: a state of mind
is perpetually making progress with knowledge evolving alongside. This
dynamism guides Royal Canin’s innovation strategy: to observe, to
interrogate, to constantly call into question, to search, to listen, to
dialogue, to share and to explore, all enabling to stay at the leading
edge of nutritional progress.
This very open and free
procedure – as long asit aims at improving well-being and healthiness in
the animal – has produced many significant advances in the field of
nutrition over the past forty years.
Health Nutrition requires Food Quality and Food Safety
Nutrition requires excessively high food quality and safety standards.
Throughout the world, Royal Canin guarantees foodstuffs with a constant
nutritional formulation and is further guarantor for the optimal food
safety of its products.
knowledge of raw materials and their rigorous selection at selected
producers, in addition to systematic controls during each phase pursuant
to the HACCP (Hazard Analysis Critical Control Point), from delivery
right through manufacture, provides an uncompromising quality-security
A significant amount of
investment enables to constantly improve the international monitoring
procedure where a network of eleven factory laboratories, three
satellite laboratories and one central laboratory plays a key role.
Confronted with the complexity and the importance of food safety, Royal
Canin constantly calls itself into question with the sole aim of
improving its procedure day in, day out; well-being and health in cats
and dogs being the sole objective.